Mediaplanet today announces the launch of this summer’s edition of “Vision & Hearing” campaign, advocating for active, healthy lifestyles and highlighting the importance of proactive eye and ear health. The campaign focuses on today’s resources available for individuals with hearing impairments and shares the latest innovations in hearing aid technology.
In this issue, the American Speech-Language-Hearing Association discusses hearing loss as the third most common chronic physical condition in the United States, being more prevalent than diabetes and cancer. Hearing loss can affect status and success of employment, lead to social isolation and depression, and yet often goes untreated. Together ZPower and Mediaplanet are raising awareness on the benefits of advanced hearing aid solutions for better quality of life.
Today’s top hearing aids provide a seamless hearing experience as close to natural hearing as possible. Many recent technological developments, such as wireless streaming and phone connectivity, give hearing aid wearers a communication experience that is superior in capability to anything previously available. And now nearly every major hearing aid manufacturer offers select products with ZPower rechargeable batteries built-in. This ensures that communication is not interrupted due to a dying battery.
“ZPower’s ability to provide all-day power improves the quality of life for hearing aid wearers because it reduces the stress involved in worrying whether or not the hearing aid might stop working at a critical moment during the day,” said Sara Sable-Antry, VP of Sales and Marketing for ZPower. “We hope that people who realize that their hearing isn’t what it used to be will take that next step and get tested. The sooner someone is tested, the sooner they can get back to experiencing life to the fullest”.
The print component of “Vision & Hearing” is distributed within today’s edition of USA Today in Chicago, Los Angeles, Minneapolis, New York and Atlanta markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, http://www.futureofpersonalhealth.com/
This campaign was made possible with the support of ZPower, the American Speech-Language-Hearing Association (ASHA), Canine Companions for Independence, European Union of Hearing Acousticians (EUHA), National Association of Specialty Health Organizations.
ZPower, with headquarters and manufacturing facility in Camarillo, California, is a leader in the development of rechargeable silver-zinc batteries for microbattery applications. ZPower batteries deliver unmatched performance, improve user experience and are better for the environment. ZPower is ISO13485:2016 and ISO 9001:2008 certified, and its facility and devices are registered with the FDA. For more information, visit http://www.zpowerbattery.com.
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit http://www.mediaplanet.com for more on who we are and what we do.